Wine list profitability reviews for hospitality
Increasing your earnings, whilst keeping your regular customers happy.
My wine list reviews are unique for every hospitality business, but the range of packages below will give you a good idea of our pricing structure, so you can judge the value of these reviews to your business.
1 - Refresh package
from just £799.00
Product and pricing revamp, automatically increasing your average wine spend
Having studied the sales patterns from your existing wine list, I use my industry knowledge and analytics to
re-structure your list and deliver a higher average spend and more profitable wine list for your business.
There is no stress and minimal admin involved from your point of view as I only need to change a handful of wines and...
these increases are achieved WITHOUT the need for you to
- change suppliers,
- increase house wine prices
or
- verbally up-sell wines to your customers
Using the product portfolio of your existing supplier/s, along with my in-depth knowledge of wine sales patterns, I will make just a few select changes to the structure of your wine list. These strategic adjustments will deliver you an increased average wine spend from your customers, with no forceful up-selling required from your staff. Before making any adjustments, I will evaluate your existing wine list and study your sales patterns. I will then be able to create a more profitable wine list structure for you, whilst taking care to keep your regulars happy with the new list. I also like to study your local competitor’s wine lists to ensure the prices of your key wines are correctly positioned against your competitors.
Often my clients will earn so much more each month after this list review goes live that they’ve covered the cost of my list review in just one month.
The Refresh package can be completed entirely remotely.
Recent reviews have delivered spend increases of up to 11% overall and 15% by the glass
NO CHANGE OF SUPPLIER REQUIRED
2 - Refresh plus package
from just £1999.00
Wine list restructuring, plus design and point of sale support to boost your profits further
My Refresh Plus package includes everything featured in the Refresh package (above), plus the strategic design and layout for your wine list to further improve your wine spend, as well as point of sale strategies and advice to increase your wine profits further-still.
In addition to a new wine list layout and promotional tips to support your new wine selection, I will advise you on how to make every wine sales outlet you have in your business as profitable and efficient as possible.
REFRESH PLUS PACKAGE INCLUDES:
- Analysis of your existing wine sales, to ensure any wine list adjustments made will keep your regulars happy
- Research into the wine lists of your local competitors, to ensure your new wine range keeps you both competitive and attractive when compared
- Analysis of your supplier's portfolio to highlight new wines that can boost your wine profits, whilst improving the balance of your wine list
- Re-structuring of your wine range, to deliver an increased average wine spend for your business
- Formatting and Design of a new wine list layout to further increase your wine profits
- Advice on point of sale strategy and how to make every drinks outlet in your business as profitable as possible
NO CHANGE OF SUPPLIER REQUIRED
3 - Fresh start package
from just £3199.00
Creating a new and interesting wine list, delivering a sustainable wine business plan
If you wish to completely revamp your wine offering, or have taken on a new pub, restaurant or hotel and would like support ensuring your first wine list is both profitable and perfect for your guests, these comprehensive packages will be ideal for you.
From sourcing suppliers and conducting a tender process (guaranteeing you receive the best possible pricing, quality of product and service from your supplier/s), to structuring your wine list and achieving your required margin, I will cover it all.
I will do all the hard work for you and deliver a truly unique, exciting and highly profitable wine list. I can select several new suppliers for you or simply add one new supplier to compliment the product range from your existing supplier. Anything is possible to be sure we find what's right for you.
I will also set you up with par stock sheets and ordering procedures, as well as advising on where and how to store your wines.
FRESH START PACKAGES CAN INCLUDE ANY OR ALL OF THE FOLLOWING:
- Identifying potential new wine suppliers who suit your specific product and service needs
- Conducting a wine tender process amongst potential new wine suppliers to achieve the very best pricing and quality
- Structuring your wine selection to deliver a high average spend and great margins for your business
- Formatting and Design of a new wine list layout to further increase your wine profit
- Advice on point of sale strategy and how to make every drinks outlet in your business as profitable as possible
I have carried out wine list reviews or created new wine lists from scratch for all of the following establishments, with wine lists varying from just a 5 white and 5 red wine list all the way up to wine lists of 100+ wines.
- Restaurants
- Hotels
- Local Pubs
- Evening Bars and Clubs
- Private Members Clubs
- Colleges and Universities
- Golf Clubs
- Wedding and Events Venues